Willy & Nilly help stimulate children’s creativity through their clothing by transforming T-shirts into stories. The stories become animated on the fabric, breathing life into children’s imagination, while making uniquely personalised clothes. 


We were responsible for devising appealing characters and a narrative universe, as well as writing the stories of Willy and Nilly’s adventures. We also developed a transmedia bible for the product, explaining the narrative idea, the method by which it works, the motivation behind it, its cross-platform and international potential, and go-to-market strategies.